Summarizing the image adjectives for the construction of the picture database for lifestyle image board

Abstract

Design targets the promotion consumers' motivation to buy more products, whose sensual appeal has become the core of design. This research targets at the lifestyles of three major groups of people in Taiwan: "high-tech groups", "LOHAS groups", and "quality groups". Using literature review, questionnaires, and expert interviews, the frequently used images syntaxes used in three major dimensions: product design, designers, and lifestyle clusters are collected and summarized into 237 items. These image syntaxes are further categorized and selected, yielding 122 image syntaxes in six categories. At last, experts in different areas of design are requested to pick frequently used image syntaxes in the primary stage when designing for these three groups in order to construct the appropriate image syntaxes used in and their association with different areas of design and lifestyle clusters. The results can become the foundation of the next stage of this research in order to construct a lifestyle oriented image board database.