標題: Comparing and modeling via social media: The social influences of fitspiration on male instagram users' work out intention
作者: Peng, Cheng-Ting
Wu, Tai-Yee
Chen, Yaxuan
Atkin, David J.
傳播研究所
Institute of Communication Studies
關鍵字: Fitspiration;Social comparison;Self-improvement;Social cognitive theory;Self-efficacy;Model attractiveness
公開日期: 1-Oct-2019
摘要: This study examines the effects of Instagram fitspiration images on male viewers' work out intention by integrating the processes of social comparison and social cognitive theory. The results from 1428 Instagram users in Taiwan, with the directions of comparison (upward, lateral, and downward) manipulated, indicate that upward comparisons with attractive models would strengthen self-improvement motives related to working out. In addition, pleasant affective responses to the images and one's self-efficacy for working out were also significant predictors. However, model attractiveness revealed a negative, direct effect on work out intention, suggesting that a seemingly rewarding model behavior itself discourages viewer imitation. Implications are discussed to contribute the understanding about male audiences' reactions to the same-sex body images associated with physical training. The findings verifying both the psychological and behavioral impacts of social influence also help demonstrate a more comprehensive picture about promoting exercise as a positive outcome of aspiration imagery exposure.
URI: http://dx.doi.org/10.1016/j.chb.2019.05.011
http://hdl.handle.net/11536/152576
ISSN: 0747-5632
DOI: 10.1016/j.chb.2019.05.011
期刊: COMPUTERS IN HUMAN BEHAVIOR
Volume: 99
起始頁: 156
結束頁: 167
Appears in Collections:Articles