標題: | How to interact brand and management strategy to create firm value |
作者: | Hsiao, Chih-Yi Hsieh, Meng-Wen 交大名義發表 National Chiao Tung University |
關鍵字: | Brand equity;Balance score card;Firm value;Hirose model |
公開日期: | 1-一月-2018 |
摘要: | In recent decades, the topic related intangible assets and firm value are more and more prevalent. Consequently, the evaluation of intangible assets plays a very important role in the evaluation of the firm's management performance. The measurement of brand equity is the most regarded part of intangible assets. However, in recent years, there have been news that high-end brand enterprises have reduced the market scale or to declare bankrupt. It led to consider that the establishment of firm value is not only based on brand strategies, but also should focus on the performance of management to keeping the firm value going. Taking Taiwan listed company as samples, this study explores how the firms with different value level apply to the various dimension in brand and management strategy then help to establish firm value. |
URI: | http://dx.doi.org/10.1145/3357292.3357296 http://hdl.handle.net/11536/153851 |
ISBN: | 978-1-4503-7144-5 |
DOI: | 10.1145/3357292.3357296 |
期刊: | IMMS 2019: 2019 2ND INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND MANAGEMENT SCIENCES |
起始頁: | 38 |
結束頁: | 42 |
顯示於類別: | 會議論文 |