薪傳兒童舞蹈團經營管理之個案研究

Abstract

本研究目的主要在探討薪傳兒童舞蹈團經營管理方式，並藉由SWOT分析其優缺點，最後對舞蹈團提出建議。本研究採個案研究法，以訪談方式進行。綜合個案分析結果：一、經營管理是舞蹈社為謀生工具，而舞蹈團為理想的實現，以兒童為主的舞蹈團，原創精神經營舞團形象與自我品牌。二、經營者凝聚內部共識（忠誠度與信賴），建立高度戰鬥力的工作團隊，透過教師群及團員之滿意度，為外部顧客（觀眾及舞蹈社學生）創造教學與表演平台，並維繫舞團運作。

The main purpose of this research was to investigate about the management of Shin-Chwan Kids'Dance Company. This study also offered the suggestions to the company by using SWOT analysis. The research used a case study and completed the interview to get the outcomes. The results of this study are as following: 1. Management is a living tool for a dance company; however the club is the way how the ideal comes true. Children-oriented Dance Company uses the original spirit to manage its image and brand. 2. An operator holds the internal consensus (loyalty and trust) to manage a high-efficiency work team. The satisfaction of teachers and members is the key to create good teaching and performances for external customers (viewers and Dance Academy students).