高雄世運會之賽會衝擊之研究

Abstract

2009年高雄舉辦之世運會，是臺灣有史以來第一次舉辦的國際大型綜合運動賽會。本研究旨在了解高雄居民對2009年世運會之賽會衝擊認知。透過因素分析萃取出3個正面衝擊構面，解釋量為74.86%；負面衝擊部分萃取出2個構面，解釋量為62.27%。相關係數辨別各構面之間的相對關聯性，正面經濟衝擊、正面社會文化衝擊與正面衝擊呈現高度正相關；經濟環境負面衝擊、社會文化負面衝擊與負面衝擊呈現高度正相關。研究結果發現：歷經活動結束，市民對賽會衝擊認知有所轉變，高雄市民對2009年高雄世運會的賽會衝擊認知中，正面衝擊仍大於負面衝擊，不過正面衝擊由原先預期「環境衝擊」、「社會文化衝擊」與「經濟衝擊」轉變為「正面社會文化衝擊」、「正面環境衝擊」與「正面經濟衝擊」；負面衝擊由原先預期「環境衝擊」、「社會文化衝擊」與「經濟衝擊」轉變為「經濟環境負面衝擊」與「社會文化負面衝擊」。此外，居民的人口統計變項在正、負面衝擊上及其子構面上達顯著差異水準。文中並對賽會規劃者與未來研究者作出相關建議。

This study presents an empirical analysis from the 2009 World Game (2009 KWG), hosted in Kaohsiung, Taiwan. Surveys focus on local residents' assessment of a major sport event impact. Factor analysis of 10 positive impact items produced three dimensions, explained 74.86% of the variance in resident perceptions. As well as factor analysis of 11 negative impact items produced two dimensions, explained 62.27% of the variance in resident perceptions. Results revealed that most of these are related to a desire for social and environment impact, rather than being related to economic impacts. Differences were found between these dimensions and sicio-demographic characteristics. Recommendations for event managers and future research are outlined.