女同志直播社群的想望型勞動與親密關係建構

Abstract

本研究採用半結構訪談法理解直播主與觀眾的平台勞動與觀看經驗，旨在分析Lespark的直播互動、表演形象、直播主題和內容如何在受制於官方政策和圈內文化同時，建構女同志社群的親密感。研究結果顯示，Lespark直播是建立在性別文化、直播社群的親密關係與平台治理的想望型勞動。直播主藉由社群情感轉換與觀眾之間的金錢交換關係，或是藉由揭露日常生活和營造曖昧氛圍，將自己塑造成觀眾的慾望對象。然而，陰柔特質作為直播主在自我品牌勞動中普遍使用的表演策略，也讓她們陷入性騷擾和延時工作等風險中。本研究回應臺灣性別研究、科技中介交友文獻中，對女同志手機交友相關討論的缺乏，也為傳播學領域提供社群平台和直播產業的研究見解。

In this study, we adopt semi-structured interviews to understand the platform labor and viewing experiences associated with live streaming on Lespark. We analyze how live streaming constructs a sense of intimacy within the Taiwanese lesbian community while being subject to platform regulations and homonormativity. The results indicate that Lespark live streaming is characterized as aspirational labor based on gender culture, intimacy, and platform governance within the live streaming community. By exchanging communal emotions for income or by revealing their daily lives and creating chemistry with viewers, live streamers self-brand as potential daters. However, the femininity commonly displayed in such self-branding labor also exposes them to risks of sexual harassment and extended work hours. This study addresses the lack of research on lesbian mobile dating in gender studies and technology-mediated intimacy in Taiwan, providing insights into social media and the live-streaming industry within communication and media studies.