標題: | A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship |
作者: | Li, Yung-Ming Wu, Chun-Te Lai, Cheng-Yang 資訊管理與財務金融系 註:原資管所+財金所 Department of Information Management and Finance |
關鍵字: | E-commerce;Social recommender systems;Preference similarity;Trust;Social relation;Analytic hierarchy process |
公開日期: | 1-六月-2013 |
摘要: | Online business transactions and the success of e-commerce depend greatly on the effective design of a product recommender mechanism. This study proposes a social recommender system that can generate personalized product recommendations based on preference similarity, recommendation trust, and social relations. Compared with traditional collaborative filtering approaches, the advantage of the proposed mechanism is its comprehensive consideration of recommendation sources. Accordingly, our experimental results show that the proposed model outperforms other benchmark methodologies in terms of recommendation accuracy. The proposed framework can also be effectively applied to e-commerce retailers to promote their products and services. (C) 2013 Elsevier B.V. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.dss.2013.02.009 http://hdl.handle.net/11536/22331 |
ISSN: | 0167-9236 |
DOI: | 10.1016/j.dss.2013.02.009 |
期刊: | DECISION SUPPORT SYSTEMS |
Volume: | 55 |
Issue: | 3 |
起始頁: | 740 |
結束頁: | 752 |
顯示於類別: | 期刊論文 |