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dc.contributor.authorLee, Chun-Chiaen_US
dc.contributor.authorHsu, Shang Hwaen_US
dc.contributor.authorChang, Jen-Weien_US
dc.date.accessioned2014-12-08T15:31:44Z-
dc.date.available2014-12-08T15:31:44Z-
dc.date.issued2013en_US
dc.identifier.issn1066-2243en_US
dc.identifier.urihttp://hdl.handle.net/11536/22454-
dc.identifier.urihttp://dx.doi.org/10.1108/10662241311331745en_US
dc.description.abstractPurpose - Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to access the relative weights of these sociability factors which the authors garnered from the literature on educational MMORPGs. Design/methodology/approach - The authors used fuzzy-AHP approach to access the relative weights of these sociability factors they garnered from the literature on educational MMORPGs. To do this, a questionnaire using a pair-wise comparison data input format was administered to 242 school teachers to gather assessments for the factors. Findings - The authors found five most important factors affecting sociability - cooperation, team-based reward, discussion of strategy, reputation, and social navigation. Originality/value - Although prior studies have identified various factors that facilitate sociability in educational MMORPGs, the relative importance of these factors has not been determined. The results can not only be used to help educational MMORPG developers focus on the most important sociability factors and propose specific guidelines for designing educational MMORPGs, but can also identify the best design strategy for promoting sociability of educational MMORPGs.en_US
dc.language.isoen_USen_US
dc.subjectSociabilityen_US
dc.subjectAnalytical hierarchy processen_US
dc.subjectFuzzy theoryen_US
dc.subjectEducational MMORPGsen_US
dc.subjectMulti-criteria decision makingen_US
dc.subjectComputer gamesen_US
dc.titleFactors influencing sociability in educational MMORPGs - a fuzzy AHP approachen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/10662241311331745en_US
dc.identifier.journalINTERNET RESEARCHen_US
dc.citation.volume23en_US
dc.citation.issue3en_US
dc.citation.spage298en_US
dc.citation.epage315en_US
dc.contributor.department交大名義發表zh_TW
dc.contributor.department工業工程與管理學系zh_TW
dc.contributor.departmentNational Chiao Tung Universityen_US
dc.contributor.departmentDepartment of Industrial Engineering and Managementen_US
dc.identifier.wosnumberWOS:000319893700002-
dc.citation.woscount0-
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