标题: Factors influencing sociability in educational MMORPGs - a fuzzy AHP approach
作者: Lee, Chun-Chia
Hsu, Shang Hwa
Chang, Jen-Wei
交大名義發表
工業工程與管理學系
National Chiao Tung University
Department of Industrial Engineering and Management
关键字: Sociability;Analytical hierarchy process;Fuzzy theory;Educational MMORPGs;Multi-criteria decision making;Computer games
公开日期: 2013
摘要: Purpose - Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to access the relative weights of these sociability factors which the authors garnered from the literature on educational MMORPGs. Design/methodology/approach - The authors used fuzzy-AHP approach to access the relative weights of these sociability factors they garnered from the literature on educational MMORPGs. To do this, a questionnaire using a pair-wise comparison data input format was administered to 242 school teachers to gather assessments for the factors. Findings - The authors found five most important factors affecting sociability - cooperation, team-based reward, discussion of strategy, reputation, and social navigation. Originality/value - Although prior studies have identified various factors that facilitate sociability in educational MMORPGs, the relative importance of these factors has not been determined. The results can not only be used to help educational MMORPG developers focus on the most important sociability factors and propose specific guidelines for designing educational MMORPGs, but can also identify the best design strategy for promoting sociability of educational MMORPGs.
URI: http://hdl.handle.net/11536/22454
http://dx.doi.org/10.1108/10662241311331745
ISSN: 1066-2243
DOI: 10.1108/10662241311331745
期刊: INTERNET RESEARCH
Volume: 23
Issue: 3
起始页: 298
结束页: 315
显示于类别:Articles


文件中的档案:

  1. 000319893700002.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.