標題: The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
作者: Chang, I-Cheng
Liu, Chuang-Chun
Chen, Kuanchin
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Online game;Flow theory;Social cognitive theory
公開日期: 2014
摘要: Purpose - The focus in this study is a model that predicts continuance intention of online multiplayer games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre-use (pre-play) expectations, the flow theory captures the affective feeling with the game as a moderator for the effect from the two pre-use expectations, and subjective norm together with its associated antecedents cover a wide spectrum of social influences. Design/methodology/approach - A questionnaire was designed and pre-tested before distributing to target respondents. The reliability and validity of the instrument both met the commonly accepted guidelines. The integrated model was assessed first by examining its measurement model and then the structural model. Findings - The integration of cognitive, affective and social influence in this model explains a larger amount of variance compared to the competing models and existing studies. Originality/value - Unlike a popular trend that studies predictors of online games from either cognitive or affect angle, the work looks at both together to study how their joint effect is related to continuance intention. This marks an important improvement as cognitive expectations derived from SCT captures the pre-use experience that may be influenced or swayed by sources including those that are inflated or incorrect. By studying flow as a moderator in conjunction with other sources of influence, the authors are able to further the understanding of how the pre-use expectations may be shaped by one's own experience.
URI: http://hdl.handle.net/11536/23627
http://dx.doi.org/10.1108/IntR-02-2012-0025
ISSN: 1066-2243
DOI: 10.1108/IntR-02-2012-0025
期刊: INTERNET RESEARCH
Volume: 24
Issue: 1
起始頁: 21
結束頁: 45
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