標題: A social appraisal mechanism for online purchase decision support in the micro-blogosphere
作者: Li, Yung-Ming
Lai, Cheng-Yang
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Social appraisal support;Social networks;Online purchasing;Intuitionistic fuzzy set;TOPSIS
公開日期: 1-三月-2014
摘要: Owing to the plentiful participation of knowledgeable users, an online social network could be seen as a large group of experts that support the decisions of online users. Collective opinions solicited from friends are largely beneficial for online purchase support and can create significant opportunities for sales. In this paper, a social appraisal mechanism composed using the methodologies of social companionship analysis, collective opinion analysis, and consensus decision analysis is proposed for the online users of the micro-blogosphere. The proposed mechanism can successfully summarize collective opinions and expedite the decision-making process that characterizes users' purchasing behaviors. (C) 2013 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.dss.2013.11.007
http://hdl.handle.net/11536/24305
ISSN: 0167-9236
DOI: 10.1016/j.dss.2013.11.007
期刊: DECISION SUPPORT SYSTEMS
Volume: 59
Issue: 
起始頁: 190
結束頁: 205
顯示於類別:期刊論文


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