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dc.contributor.authorChuang, MCen_US
dc.contributor.authorMa, YCen_US
dc.date.accessioned2014-12-08T15:43:58Z-
dc.date.available2014-12-08T15:43:58Z-
dc.date.issued2001-04-01en_US
dc.identifier.issn0169-8141en_US
dc.identifier.urihttp://dx.doi.org/10.1016/S0169-8141(00)00053-6en_US
dc.identifier.urihttp://hdl.handle.net/11536/29727-
dc.description.abstractIn order to explore how to effectively express product image when designing products, micro-electronic products were used as examples in this study to conduct a comprehensive investigation. Firstly. through a questionnaire survey, we deduced that the five most expected images perceived in micro-electronic products are: (i) high-technology. (ii) efficiency, (iii) lightness and handiness, (iv) nobility, and (v) delicacy. Next, sample product photographs were presented to the subjects in order to make various evaluations. Through semantic differential analysis, factor analysis and multidimensional scaling analysis, the subjects' perception of these images for the evaluated products was revealed acid a perceptual map of these products derived. Design subjects' perception was compared to that of non-design subjects. Finally, through morphological analysis of these products, the critical 'form elements' and approaches of form treatment among these products were extracted. By using multiple linear regression, the relationships between each image and Various form features were concluded. These findings can be further applied not only to establish a desired image in designing products, but also to reduce the perceptual gap between designers and users. Relevance to industry In the development of micro-electronic products, methods enabling the designer to create an appropriate image for a product so that it may communicate with the user are always critical issues. From this study, the expected images of micro-electronic products and the corresponding form features to achieve these images were extracted. A design guideline was summarized accordingly by which the time and cost of product development can be reduced while the quality of the product designed can be enhanced. (C) 2001 Elsevier Science B.V. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectproduct imageen_US
dc.subjectform elementsen_US
dc.subjectform treatmenten_US
dc.subjectmicro-electronic productsen_US
dc.subjectmultidimensional scalingen_US
dc.titleExpressing the expected product images in product design of micro-electronic productsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/S0169-8141(00)00053-6en_US
dc.identifier.journalINTERNATIONAL JOURNAL OF INDUSTRIAL ERGONOMICSen_US
dc.citation.volume27en_US
dc.citation.issue4en_US
dc.citation.spage233en_US
dc.citation.epage245en_US
dc.contributor.department應用藝術研究所zh_TW
dc.contributor.departmentInstitute of Applied Artsen_US
dc.identifier.wosnumberWOS:000167336900004-
dc.citation.woscount48-
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