Demand-Pull手法應用在啤酒遊戲之可行性研究

Abstract

啤酒遊戲是一個在60年代時開發出來的遊戲，它凸顯出傳統供應鏈出現的問題─「長鞭效應」，經過上萬次的實驗結果發現，無論遊戲參與者是否對於供應鏈管理有所了解，在遊戲後始終會出現「欠貨─存貨」的循環。然而需求預測總是不準的，TOC提出Demand-Pull管理模式，根據需求管理庫存，有效降低庫存績效，本研究藉由古老的供應鏈配銷遊戲，讓遊戲參與者在學習TOC供應鏈管理模式時，能藉由遊戲的實際操作，得以運用TOC提出Demand Pull的思維來管理，進一步驗證TOC的管理方式可以解決啤酒遊戲的問題。

The beer game is a game developed out in the 1960s, it highlighted the question that the tradition supply chain and presented ‘bullwhip effect ‘, find through the experimental result of as many as ten thousand times, no matter whether the game participant understands to some extent supply chain management, circulation that will appear ' owe the goods - stock ' after the game all the time. But requirement forecasting forbid always, TOC proposes Demand-Pull management way, according to the stock of traffic demand, reduce the stock performance effectively, this research is worthy of selling the game with the old supply chain, let the game participant can be by the practical operation of the game when study TOC and supply the management style of the chain, must manage by using TOC and proposing the thinking of Demand Pull, further prove the management style of TOC can solve the problem of the beer game.