社會交友網站-以 Friendster.com, Facebook.com, MySpace.com 為例

Abstract

This thesis is divided into 3 parts. The first part discusses the social networking business, taking performance of Friendster.com as a study case. The next part describes and analyzes the business strategy structure of Friendster.com whether profitable of unprofitable. The last part discusses the legal issues surrounding this business and future trend and opportunities of this business. The first part explains what Friendster.com is and explores the social networking business and opportunities. The second part explains social networking is quickly becoming a growing trend for money-making business with the establishment of Friendster.com, Facebook.com, Myspace.com, etc. From this growing trend, the social networking website saw a new business opportunity and made some business strategies like: join and collaborate with music industry, software and games applications. The third part explains the competitors of these businesses and legal issues surrounding these businesses and future trend and opportunities of these businesses.

This thesis is divided into 3 parts. The first part discusses the social networking business, taking performance of Friendster.com as a study case. The next part describes and analyzes the business strategy structure of Friendster.com whether profitable of unprofitable. The last part discusses the legal issues surrounding this business and future trend and opportunities of this business. The first part explains what Friendster.com is and explores the social networking business and opportunities. The second part explains social networking is quickly becoming a growing trend for money-making business with the establishment of Friendster.com, Facebook.com, Myspace.com, etc. From this growing trend, the social networking website saw a new business opportunity and made some business strategies like: join and collaborate with music industry, software and games applications. The third part explains the competitors of these businesses and legal issues surrounding these businesses and future trend and opportunities of these businesses.