影響家電經銷業從業人員對物流委外因素之研究-以T公司為例

Abstract

國內家電產業環境變化快速，對於相關技術應用更是日新月異，家電製造業是個勞力密集的產業，面對技術進步，家電業者無不企圖以鉅額的投資以利用新興的技術，服務，來增加其產業的競爭力，並創造差異性，以穩固其在產業中的差異性。國內家電業者，近幾年來皆積極轉型，在銷售物流通路，售後服務上，力求進步。研究分析中發現，家電經銷業其核心競爭力確實與物流系統密不可分 ，特別在訂單配送,安裝及維修服務競爭上更是激烈，所以為求競爭力提升及成本降低的考量下，委外已成為企業一項重要的解決方案。 本研究採用問卷方式收集資料，透過家電經銷業從業人員的問卷調查，探討T公司家電經銷業從業人員對物流委外決策的因素，得知教育程度，部門，職務對物流作業項目及物流委外因素的重要性有顯著反映，並可從此研究結果終了解到家電經銷業之從業人員對於企業有關物流委外決策的意見，也提供企業主管在作委外決策可參考相關從業人員的看法。

The environment of the household electrical appliances distributor industry changes rapidly. The technologies used also revolutionizes with each passing day. Foundry is an industry with highly dense capital and technology. Every single industry is attempting to create a differentiation with others by investing a great sum of capital and renewed technologies, so they can be more competitive and more secured in their leading status. According to the analysis and study, household electrical appliances distributor’s main competition lies on physical distribution system, and they are unable to segregate, especially in the contest of distribution, installation and maintenance service. In order to the raise the level of competition and lower down the cost, outsourcing becomes an important solution to Enterprise nowadays.

The research conducts numerous method of survey to gather the data that is needed. Though the survey that is performed at the employees of household electrical appliances distributor industry, we tend to discuss what does the employees of the household electrical appliances distributor industry think the main reason why there is such decision of outsourcing .Education level、department、position、for the importance of logistics influences the department all have significant varies according to the aspect. In hence from the result of this study, people can have an understanding of the employees of household electrical appliances distributor industry’s perspectives in logistics. The study can also provide as a guide to the decision maker of correlation industry.