文化差異對於台灣製造業與西方消費者在電子產品使用上所造成的影響

Abstract

Designing products for usability is crucial for the success of Taiwanese manufacturers competing in overseas markets such as the U.S. To compete in overseas markets, Taiwanese companies need to know how overseas users understand usability and the usability problems overseas users experience when using their products. To support these goals, Taiwanese usability evaluators need usability evaluation tools that are effective in testing their products for overseas markets. To answer these questions, a model of culture, usability and usability measurement is proposed based on ISO9124-defined usability attributes; effectiveness, efficiency and user satisfaction; and cultural dimensions identified by Hofstede and the World Values Survey. Studies are conducted which support the model and also suggest usability measurement tools which may be effective for Taiwanese producers interested in improving the usability of their products, particularly through heuristic evaluations and severity rating methods.

Designing products for usability is crucial for the success of Taiwanese manufacturers competing in overseas markets such as the U.S. To compete in overseas markets, Taiwanese companies need to know how overseas users understand usability and the usability problems overseas users experience when using their products. To support these goals, Taiwanese usability evaluators need usability evaluation tools that are effective in testing their products for overseas markets. To answer these questions, a model of culture, usability and usability measurement is proposed based on ISO9124-defined usability attributes; effectiveness, efficiency and user satisfaction; and cultural dimensions identified by Hofstede and the World Values Survey. Studies are conducted which support the model and also suggest usability measurement tools which may be effective for Taiwanese producers interested in improving the usability of their products, particularly through heuristic evaluations and severity rating methods.