标题: 台湾ERP顾问业之经营策略研究
A study on business strategy of Taiwan ERP Consulting
作者: 陈庆文
Ching -Wen Chen
陈瑞顺
Ruey-Shun Chen
管理学院资讯管理学程
关键字: 企业资源规划;顾问;经营策略;ERP;consultant;business strategy
公开日期: 2003
摘要: 企业资源规划(ERP)主要是将企业平日的活动,所使用到的内外部资源以电子化的方式来做有效的安排与规划,进而发挥企业竞争优势,提高企业经营效率。而一个企业资源规划专案,通常有三种角色存在:1.软体公司 2.使用单位 3.顾问公司。软体公司开发ERP软体,由顾问公司负责规划与导入企业资源规划系统。本文研究动机,乃在企图透过进一步的研究与个案的探讨,来提供ERP顾问业者研拟经营策略上的参考。

研究上采用个案研究法,藉由搜集市场调查、新闻报导、学术文献等资料,就选定之个案公司作经营策略上的分析,包括内外环境、资源等,推导出个案公司经营型态,并提出建议方案以供参考。

针对现存台湾地区ERP顾问业者探讨其经营策略后,本研究发现业者普遍陷于成长停滞的状态,也面临转型与否的决策点。对于此,研究结果提出了几点建议:1.顾问业者与系统业者结盟。2.目标客户群转向中小企业市场。3.营业范围拓展至中国大陆市场。4.开发本土化、利基型应用模组
The enterprise resource planning( ERP) is used by enterprise in usually activity, to arrange all the resources of enterprise in electronic way, then developing the enterprise competitive advantage. A ERP project usually having three kinds of roles :1.ERP company 2.User 3.Consultant .The ERP company develops the ERP software, the consultant is responsible to plan and induct into the ERP system. This research is attempting to research and study the individual cases, provide the suggestion to the ERP consultant for reference.

This study adopted the case study method by collect the data, such as the market research, news report ...etc. To study the chosen company and build the strategic analysis then provide suggestions for reference.

For the ERP consulting in Taiwan, this research finds that most of the consulting is sinking in the growth stagnation, also facing the decision of changing or not. In order to solve these dilemma ,the research provide four suggestions:1.The consulting company and ERP company form alliance.2.Target the customers change direction the medium small enterprise market.3.The business scope expands to Mainland China market.4.Develop the localization, the niche an application module
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT009064503
http://hdl.handle.net/11536/40580
显示于类别:Thesis