标题: 应用双钻石模型进行跨国产业分析之研究 — 以两岸汽车产业为例
Application of Double Diamond Model in Transnational Industry Analysis — The Automobile Industry across The Taiwan Strait as an Example
作者: 何昶璈
Ho, Chang-Ao
袁建中
Yuan, Jian-Chung
科技管理研究所
关键字: 汽车产业;专家访谈法;双钻石模型;SWOT分析;Automobile industry;Expert interview;Double diamond model;SWOT analysis
公开日期: 2008
摘要: 本研究利用文献探讨、专家访谈及问卷调查等方法搜集次级资料与初级资料,在先对全球汽车产业之发展历程与趋势做全面性的了解后,以双钻石模型为架构,针对两岸汽车产业进行一比较性分析,最后再根据台湾汽车产业的SWOT分析,提出台湾汽车产业投入中国市场之发展策略建议。从研究结果中得知,两岸汽车产业具有相当程度的互补性,而其中又以市场需求条件为两岸双钻石主要之核心。此外,由于双钻石模型应用之实例较少,本研究也设计一双钻石模型应用于两岸产业分析之模式,供日后钻石模型或产业分析相关研究之参考。
This study first use literature review, expert interview and questionnaire as methods to understanding the history, status, and trend of the global automobile industry, then applying the double-diamond model to analysis the automobile industry across the Taiwan Strait. Finally, under the SWOT analysis of Taiwan’s automobile industry, this study also makes some strategy recommendations for Taiwan's automobile industry to enter the China’s market.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT079635505
http://hdl.handle.net/11536/42963
显示于类别:Thesis


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