膚色與彩妝策略關係之探討

Abstract

市面上彩妝產品琳琅滿目，對於女性消費者，無疑是提供了一大福音；然而，並非所有女性均了解自己需要何類產品，在面對眾多色彩，如何挑選，讓自己更具魅力，便是一項難題。

本實驗以演化生物學的角度探索美的基本面，藉由操控底妝、腮紅、立體度及唇色四個變項，找出light、medium、dark三種不同膚色的女性，在健康、年輕及吸引力三項美指標的評分，找出最適合其膚色的彩妝策略。實驗結果顯示，化妝對於提升膚色有顯著效果，且膚色白晳的女性，確實在各項評分上獲得較高分數，但在選擇底妝時，並非選擇愈白的底妝愈好，而是接近自己本身膚色的底妝色為佳，太白或太黑均會造成扣色效果；白色膚色在選用腮紅及立體妝時，要謹慎小心，量的選擇應以自然少量較適宜，否則反而易弄巧成拙，一般及偏黑膚色者則建議使用腮紅及適量的highlight產品，來為膚色加分；唇色則不宜選用偏橘(如本實驗唇色1)，有明顯扣分效果；最後，不同彩妝顏色效果，例如本實驗所舉的腮紅、立體妝、及唇色，除了特定某幾種顏色有明顯加分或扣分效果，其餘的顏色給予人的感覺上，無太大的差異，代表這些不同顏色的彩妝效果是差不多的，因此可建議消費者，挑選適合一、二種彩妝色彩即可，節省不必要的花費。

結果澄清了過去對於彩妝的一些迷思，也提供不同膚色的女性化妝的參考資料，讓每位女性能選用適合自己的彩妝，呈現美麗的膚色。

Recently, there are various cosmetics in the markets. For women, that is a good news. However, most women have no ideas about how to choose cosmetic products.

In this dissertation, we adopt an evolutionary biology perspective to define the criteria of beauty. To investigate relationships between skin color and cosmetics, we manipulated four independent variables: (1) foundation, (2) blush, (3) lipstick, and (4) highlightening and bronzing products; and observed three dependent variables: (1) the scores of health, (2)youth, and (3)preference. The result reveals several conclusions:

1. Cosmetics can improve the look of skin color. 2. Women having white skin colors are thought to be healthier, younger, and more attractive. 3. One should choose the color of foundation according to one’s skin color. 4. Women having white skin colors should consider more when they wear cosmetics, although they have more desirable skin colors. 5. Women having medium and dark skin colors can wear some blush and highlightening products. 6. Orange is not appropriate for the color of lips. 7. For blush, lipstick, and bronzing products, there is no significant difference in effects among various colors of cosmetics.