台灣職校美容科專業產品之研究與分析

Abstract

臺灣美容產業近三十年已相當成熟，高職美容技職教育因應美容市場需求，在經歷近30多年的發展，遍佈各縣市，有65所大專院校相關科系，約有140多所職校美容科。如何讓美容產業與美容科系在專業技術課程上有產、學合作，讓學生學以致用就業技術無落差，美容產業界有職場所需人才，是本研究探討的主題。 美容與美髮業目前服務的項目已愈來愈多元化，主要營業項目包括有美容、美髮、美體瘦身、三溫暖SPA、芳香療法、婚紗造型、整體造型、指甲彩繪、專業新娘秘書、養生保健療程等，而美容科學生所學專業技術在畢業後無法直接進入美容相關職場，為美容產業界所重用，多年以來也有許多的研究分析都發現產、官、學無法達成共識，相當可惜。 本研究以資料蒐集、分析方法、問卷設計，將資料分析與研究假設驗證後，提出對美容產業專業產品開發與美容科專業技術課程之產學合作，獲得以下研究建議:如果我國化妝品產業界，願意研發職校美容科實習材料及乙、丙級證照用的專業產品，協助技術交流與美容職業證照制度符合職場的需求，有助於提昇美容從業人員之專業技術素質，美容行業形象普遍獲得社會的認同，產業界達到人才需求、與產品行銷教育。

關鍵字:美容化妝品產業界、美容職業證照制度、美容教育

The cosmetic industry of Taiwan is very mature now and the education of cosmetology has responded to the market demand indefatigably. For over three-decade’s development there are more than 140 departments of Cosmetology in the vocational high schools and more than 65 colleges and universities offer cosmetology courses all over this island. This paper majorly studies the way of how to match the skill gap between the school and the beauty salon thru the cooperative training offered by the industry. How to train the students to meet the need and requirement of the cosmetic industry is the purpose of this study as well. For the time being the service of cosmetology has become more and more diverse and versatile. The major specialty includes hairstyling, skin care, cosmetics, manicures/pedicures, sauna, spa, aromatherapy, bridal modeling, wedding planning, health therapy, and others. However, the skill that the students learned from cosmetology schools never can satisfy what the employers really want. It is found in many researches and analyses that the discrepancy in the criterions made by the industry, authority, and academy really exists and unfortunately becomes a problem. Via literature review, questionnaire survey, scientific analysis, and validation with research assumptions this study proposes the corporation plan for the cosmetic industry to develop the proper cosmetic products for the training use in the cosmetology schools. It has found that if the industry is willing to produce the right products for training and practical exam in order to promote the technical communication and help cosmetology licensing to meet the market requirement there will be a win-win situation in the future. Not only the consumers will pay respect and appreciation to the community of cosmetology, but also the industry will get the good employee and practical training they need.

Key Words: Cosmetic Industry, Cosmetology Licensing, Education of Cosmetology