雲端商業智慧服務策略之研究

Abstract

本研究應用一個整合性的分析模式－創新密集服務分析模式，來描繪商業智慧軟體服務商，未來若採用雲端運算模式提供服務時，其策略定位為何。研究方法採用文獻分析、專家訪談與問卷調查的研究方法，針對服務價值活動與外部資源的各個關鍵成功因素進行評量分析。 研究結果顯示，商業智慧軟體服務商，現階段的策略定位為“選擇型服務/產品創新”，其服務價值活動以「服務設計」與「行銷」為重要構面；外部資源以「研發/科學」、「技術」、「開發過程」與「其他使用者」為重要構面。 未來的策略定位預期為“一般型或特定型服務/組織創新”，其服務價值活動以「服務設計」、「測試認證」、「行銷」、「交付」、「售後服務」與「支援活動」等六大構面為重要構面；外部資源則以「服務」與「市場」為重要構面。

This thesis applies an integrated model of innovation intensive services (IIS) to portray the future strategic prospects of business intelligence software vendor while they provide services via the cloud computing. Research methods include literature review, expert interview, questionnaire and statistics analyses to assess key success factors of value activities and externalities. Results show the present positions as “Selective Service/Structural Innovation” with the support of value activities including design and marketing as well as externalities of R&D/science, technology, production and other users. In the future, it is expected to move to the position of “Generic or Restricted Service/Organizational Innovation” with a support of value activities including design, validation of testing, marketing, delivery, after service, and supporting activities as well as externalities of service and market.