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dc.contributor.author江奉融en_US
dc.contributor.authorChiang, Fong-Longen_US
dc.contributor.author張新立en_US
dc.contributor.authorChang, Hsin-Lien_US
dc.date.accessioned2014-12-12T01:41:30Z-
dc.date.available2014-12-12T01:41:30Z-
dc.date.issued2009en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079732516en_US
dc.identifier.urihttp://hdl.handle.net/11536/45384-
dc.description.abstract樓梯的使用除垂直移動目的外,更衍生出身體保健以及環境保護之意義,多使用樓梯而減少電梯使用既是方便的運動方式,亦是為節能減碳貢獻心力之簡單方法。過去多國政府與學者為增進國人健康,紛紛發起走樓梯運動,提倡多使用樓梯代替電梯以彌補平常因為忙碌而缺乏運動的缺憾。以往雖有許多研究關注於如何利用健康教育訊息,以鼓勵民眾多使用樓梯,然此類研究多半著重於行銷前後樓梯使用量的比較,較缺乏對影響民眾選擇樓梯或電梯之因素探討。
有鑑於今日社會對於環境保護的關注,本研究以使用樓梯代替電梯之節能減碳功用行銷樓梯,透過電子郵件傳遞環保相關資訊,並研究其效果。本研究以獎金鼓勵方式,找到55位自願大學生為受測者,透過每日記錄各項活動樓梯、電梯使用情形與動機,持續追蹤觀察此55位受測者每日使用樓梯與電梯之情形,比較以電子郵件傳遞環保海報前後受測者之樓梯使用機率是否增加,並衡量受測者之「環境價值觀」及「健康信念」,試圖描述影響受測者選擇樓梯或電梯之因素。研究結果發現以電子郵件傳送環保行銷訊息,能有效提升受測者使用樓梯代替電梯的次數比例以及樓層數比例,若要求受測者每日計算減少使用電梯之減碳量,則可以進一步延長環保行銷之時間持續效果。另外可進一步研究發現,部分受測者於實驗期間,從未曾因健康動機使用樓梯,這類受測者相對於其他受測者有較高的知覺罹患、對爬樓較低的知覺利益、每週的運動時數較低;部分受測者於實驗期間,即使受到環保行銷刺激,但仍未曾因環保動機使用樓梯,這類受測者相較於其他受測者,在環境價值觀人類排除此構面上,擁有較高的得分,如此可說明,此類受測者較主張人類不屬於自然的一部分,較不願意改變生活型態以適應環境,甚至保護環境。
zh_TW
dc.description.abstractAbstac
People use stairs for vertical moving. Stair-use is a convenient way to exercise and has a special meaning for energy conservation recently. Much research has been done on how to encourage the public to use stairs more through health educational message. And most of those studies focus on the behavioral changes of stair use after the promotion but doesn’t describe the influential factors for choosing the stairs. In this study, we investigated 55 respondents’ daily stair-use and elevator-use for four weeks and focused our interest on the effects of stair-use by the environmental protection interventions. The study result shows that the respondents increased their stair-use after receiving e-mail messages about environmental protection. The study also found out that environmental protection promotion had longer lasting effects on respondents who counted their carbon reduction from decreasing elevator-use every day than those who didn’t.
en_US
dc.language.isozh_TWen_US
dc.subject環保行銷zh_TW
dc.subject樓梯使用zh_TW
dc.subject健康信念zh_TW
dc.subject環境價值觀zh_TW
dc.subjectenvironmental protection interventionen_US
dc.subjectstair-useen_US
dc.subjectthe belief of healthen_US
dc.subjectenvironmental valuesen_US
dc.title環保行銷對使用樓梯代替電梯之效果研究zh_TW
dc.titleThe Effect of Environment Protection Intervention on promoting stair useen_US
dc.typeThesisen_US
dc.contributor.department運輸與物流管理學系zh_TW
Appears in Collections:Thesis


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