食品流通履歷商業化營運分析

Abstract

隨著科技之進步與消費者意識高漲，人們對於食品之要求由原先量的滿足，延伸至品質與安全衛生。因此，能讓消費者充分了解成分來源與加工流通過程，儼然成為重要課題。基於上述，本研究將分析食品流通履歷系統的商業模式，以及其商業化後所提供之服務項目，提供相關單位建立食品追蹤制度之參考。流通履歷系統中，內含許多資料需要詳實記載，諸如食品名稱、食品批次、流通途程等特定資訊，因此應用無線射頻身份識別系統（Radio Frequency Identification, RFID）技術，可自動讀取產品資料與隨身辨識之效果，達成上述之要求。此外，流通履歷系統結合了RFID技術後，可使得營運商對於食品供應鏈整個環節便於掌握分析，創造邊際效益。本研究亦對流通履歷系統商業化營運後，其營運公司所能獲得之利潤做實際的運算及分析，並以便利商店供應鏈為例，計算所需推廣店數與定價。

To ensure the safety of food distribution and to protect consumers from accidentally contaminated food, the government tries to help the food industry build the system of food traceability system. The food traceability system provides the information of traceability of food so that consumers are comfortable with food safety. In addition, the system also increases the value of purchased food and enhances the food safety. The technology of Radio Frequency Identification (RFID) is an application on the food distribution system. The RFID implementation on the food distribution traceability system would open up another new business sector and help some related firms develop RFID related products or services. This research is to analyze the profits and costs incurred in implementation of a food distribution traceability system, and to propose a potential business model to implement the idea of the system of food distribution.