供應鏈管理之整合解決方案-以電源管理IC設計產業為例

Abstract

就電子產品而言，因為替代產品多且競爭者眾，消費者有多樣性的選擇，在相關產業供應鏈的變化中唯一不變的就是⌈變⌋，具備競爭優勢的供應鏈管理是產業上下游共同的目標，但因為其所含括的層面廣泛，從每個產品組成元件的生產端到最終產品的消費者端，其中每個不確定的因素都有可能造成供需的不平衡，造成多餘的高庫存或者來不及出貨的銷售損失。

IC設計是處於產業供應鏈的零件供應商，上游有代理商和直接客戶，下游有生產的外包廠商，產品的銷售和生產資訊都在公司體系之外，因此有更多的不確定因素必須面對，在無法精準掌握每個變動的因子下，⌈快速反應⌋似乎是較可行的供應鏈管理目標。

為達到快速反應的目標，首先須實現供應鏈資訊的透明化，再持續增加資訊的正確性和完整性，因此本研究著重於建置整體的供應鏈管理機制，從產品的下游生產外包商到上游的代理銷售和直接下單的客戶端，整合關鍵的銷售生產資訊和定義合理的作業流程，配合供需改變的影響分析和情境模擬，找出最符合企業價值的供應鏈模式，當供需不平衡的問題發生時可以即時提供決策的參考資訊，建立競爭者短期無法達到的競爭優勢。

In electronic marketplace, consumers have many choices because there are many competiors produce alike products for one application field. The only constant is “change” in the diversity of industry supply chain. The main goal of each company is to achieve the competitive advantage of supply chain management. But the big challenge is how to obtain a supply-demand balance in the condition of complicated product components. Uncertainties may cause supply-demand imbalance, and result in excess inventory, or sales lost due to late delivery.

An IC design house plays as a part supplier in the industrial supply chain. Its upstream are distributors and direct customers, whereas its downstream are production outsourcing vendors. Most of product selling and manufacturing information are outside the company system, and many uncertainties exist, if “change” inevitable then “rapid-response” is naturally a good guiding principle in supply chain management.

To achieve rapid-response, information transparency across the entire supply chain is necessary. Beside, to increase the accuracy and completeness of an information system is also required,. This research focuses on implementing a total-solution supply chain management system, to integrate all of demand and supply information from both its upstream and its downstream.