小型IC設計公司之新產品開發系統流程─運用新產品概念設計工具、TRIZ及專利迴避

Abstract

以近五年來（2007~2011）的台灣IC設計產業相關新聞來分析，我們可以發現台灣IC設計產業無論是大型或小型IC設計公司都面臨了非常嚴峻的挑戰。然而小型IC設計公司相較於大型IC設計公司在資源上的劣勢，過去靈活的優勢難以施展，面臨的處境更是艱難。如何找到新產品開發流程來創造利基、維持競爭優勢實為當務之急。 本研究目的在為小型IC設計公司尋找適合的系統開發流程與工具，並討論個別系統工具如何應用於小型IC設計公司中。本研究主要透過個案研究法，針對兩個標竿的新產品開發流程：創新藍圖法與三星六標準差設計做評析，為本研究建構小型IC設計公司新產品設計流程的基礎。 本研究提出「IC設計公司新產品開發流程3.0版」，總共有七個階段，引導小型IC設計公司走出零件替代，最終走向以終端消費者的角度來設計產品，並且提出了新產品開發的階層觀點，來說明此流程如何在一個組織中定位與運作。

According to the last five years (2007 ~ 2011) of Taiwan's IC design industry news, we can see that Taiwan's IC design industry, whether large or small IC design companies are facing a very serious challenge. However, small IC design companies have resource disadvantage compared to large-scale IC design companies, it becomes more difficult to show the flexibility in the past and facing more difficult situation. How to find a new niche product development flow to create and maintain a competitive advantage is indeed a priority. Purpose of this study is to find systematic product development flow and tools for small IC design companies, and discuss how to apply individual tool in small IC design companies. In this study, through case study method, two new product development flows for benchmarking, 'innovation roadmap methodology' and 'Samsung Standard Design for Six Sigma', are reviewed, it will become the basis of constructing new product development flow of this study. This study proposes "New Product Development Flow version 3.0 for IC design companies ", a total of seven phases. Leading small IC design companies to give up "component replacement" strategy and design in end-customer perspective ultimately. And proposes a new “hierarchical view of new product development”, to illustrate how this flow is located and operated in an organization.