影響環保駕駛意向因素之研究

Abstract

近年來國內外皆開始推行一種駕駛方式稱之為環保駕駛，此種駕駛方式不但可以減少油耗、二氧化碳的排放量，更可以降低噪音與事故率。本研究利用三種知識(即環境知識、程序知識、效用知識)與環境關切，搭配理性行為理論來探討影響國人環保駕駛意願的因素。本研究利用在新竹市隨機抽取之387位受訪者資料，利用結構方程模式分析，確認個人的知識會透過環境關切度影響態度與主觀規範，而態度與主觀規範則共同影響行為意向，行為意向則單獨影響環保駕駛行為。結果並發現男女在環保駕駛行為上並無顯著差異;年紀越大則越會有環保駕駛的行為;使用車輛的次數越頻繁與駕駛時間越長亦越容易有環保駕駛的行為;此外，知不知環保駕駛亦會對環保駕駛行為有顯著的影響。

In recent years, many nations have been promoting a driving style called “Eco-driving”. It’s a way of driving cars that can reduce car emissions, fuel consumption, noise produced and accident rate. The study aim to explore the relationship between knowledge, including environmental knowledge, procedural knowledge, effectiveness knowledge, and environmental concern, combined with theory of reason action (TRA). A completed questionnaire was returned by 77% of them (N=500). A series of structural equation analyses indicates that knowledge and environmental concern both have significant influences on eco-driving behaviors. The result also shows that gender has no significant differences in eco-driving behaviors, but as expected, age, driving times, knowing of eco-driving or not, has significant differences in eco-driving behaviors.