中小型IC設計業的競爭優勢與經營策略探討

Abstract

台灣半導體產業的發展，隨著全球電子及半導體產業的蓬勃發展一起循序成長，且由於IC設計與製程的高端科技發展，IC可架構出高密度、高容量且低成本的產品大量使用於各類電子產品中。然IC設計產業為半導體工業之最前端，台灣近十幾年來也如雨後春筍般的成立了約有270餘家的IC設計公司。其中伴隨著全球半導體及電子產業的景氣循環變化，使的各類公司因著體質與經營方式的差異有著截然不同的發展趨勢。 本研究希望在台灣激烈的IC設計產業中，針對一般初期成立亦或是已發展至中小型規模的IC設計業中找出因應產業趨勢及景氣循環、金融危機的衝擊下，依據各公司市場策略與方向、產品與技術拓展、人力佈局、 財務營利模式進行分析，探討IC設計公司之最佳營運之道，以達成企業之最佳獲利模式與營運之目標。

In Taiwan’s infrastructure of semiconductor industry, to follow the global electronics and semiconductor industry to flourish with the sequential growth, the capability in semiconductor production, manufacturing and design have been constructed more and more deeply and strongly. In addition, the IC design and wafer fabrication process development of high-end technology, IC can structured a high-density, high capacity and low cost products to the application of various electronic products. However, IC design industry is the most front-end of semiconductor industry, many of the fables companies like mushroomed around the establishment of more than 270 of the IC design company in last decade of Taiwan. It was associated with the global semiconductor and electronics industry business trend by various product and market change, each design house has very diverse expanded trend with competitive advantages technical core and the business strategy. To intense hope that in the competition of Taiwan IC design industry, such as small and medium-scale or initial stage IC design house to reaction to the industry trends and identify the business cycle, and be confronted the impact of financial crisis. In this study, according to the company's market strategy and direction, product and technology development, manpower distribution, financial profit model analysis, To study the best way to achieve the best profit business model and operations goals to keep the capability of enterprise competition and sustainability.