完整後設資料紀錄
DC 欄位語言
dc.contributor.author趙子泰en_US
dc.contributor.authorChao, Tzu-Tayen_US
dc.contributor.author陳安斌en_US
dc.contributor.authorChen, An-Pinen_US
dc.date.accessioned2014-12-12T01:53:11Z-
dc.date.available2014-12-12T01:53:11Z-
dc.date.issued2010en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079861550en_US
dc.identifier.urihttp://hdl.handle.net/11536/48544-
dc.description.abstract個人在EMBA學程中,每每被哈佛商業學院令人驚艷的案例給吸引,又在柏克萊親身體驗讓人震撼的案例教學,讓我感覺到活生生的實際案例教學在EMBA學程中的重要性是遠比理論學科來的大多了。因此,本論文以台灣品牌電腦公司作為案例,剖析宏□公司。宏□從創業至今,營運面臨許多起伏與轉折,且宏□從事的領域涵蓋廣大的產業面,兼具自創品牌與代工製造事業,其中有成功,也有失敗的案例,有些是宏□繳了許多學費才學到的寶貴經驗,這些都是值得產業參考之處[4]。並以宏□想於PC市場之市佔率稱霸全球一事,提出各種經營決策上的問題讓閱覽者思考探討其對應之競爭策略。台灣企業向以製造見長,擁有品牌的企業屈指可數,在面臨製造獲利一片紅海的情況下,品牌更是值得台灣企業界思考的出路之ㄧ,而其中成功與失敗的經驗都是值得企業家們借鏡。本論文以案例的方式期望能為國內EMBA發展本土案例略盡綿薄之力,以對學術研究的方式有所貢獻。zh_TW
dc.description.abstractDuring the EMBA study, I was so attracted by the case study of Harvard Business School. I did feel the importance of case study when studied at UCB (University of California, Berkeley). I take a Taiwan Brand PC company, acer, as a case to study. Analyze the challenge that acer faced in every stage of corporation, and provide questions based on acer’s vision – Tobe the global No. 1 in brand PC market share,hope readers could think the strategies to resolve. Manufacture is the strength of Taiwan’s corporate, but with low profit, owning brand should be considered to be a way out. Expect the paper will be helpful to Taiwan case study program.en_US
dc.language.isozh_TWen_US
dc.subject宏□zh_TW
dc.subject品牌zh_TW
dc.subject市佔率zh_TW
dc.subject案例zh_TW
dc.subjectAceren_US
dc.subjectBranden_US
dc.subjectMarket shareen_US
dc.subjectCase Studyen_US
dc.title品牌電腦企業稱霸全球的市場競爭策略 - 以宏□公司為例zh_TW
dc.titleMarketing Strategy to be Brand PC Market Share Global No.1 - A Case Study of Acer Inc.en_US
dc.typeThesisen_US
dc.contributor.department高階主管管理碩士學程zh_TW
顯示於類別:畢業論文