自動對焦相機模組前瞻技術預測

Abstract

由於全球手機市場漸漸進入成熟期，各手機大廠為了讓手機的生命週期可以不斷延續，無不絞盡腦汁在手機上有限的面積與空間裡盡可能的增加各種影音娛樂的附加功能。這幾年來照相手機經過各手機廠商大力宣傳以及各主要相機模組供應商的持續努力下，照相的功能與品質也大幅的提升，用手機來照相的使用習慣終於漸漸的受到消費者的接受與喜愛。

本研究主要透過技術預測的成長曲線、專利分析與情境分析模式，來推論未來十年自動對焦相機模組的市場規模與技術發展趨勢。由研究的產業資料顯示，手機自動對焦相機模組產業在過去幾年快速成長，現有的產業供應鏈上的所有零組件製造商都加緊腳步大量投入研發人力並且增加設備投資來提高品質與產能，希望大幅提高自己在手機自動對焦相機模組產業的競爭優勢。另一方面，自動對焦相機模組除了手機這個最大市場之外，其他對於需求高品質影像的應用也開始發酵，例如網路攝影機、行車紀錄器、安全監控攝影機等等的市場機會非常大！ 藉由創新的技術與策略聯盟的方法可以讓我國自動對焦相機模組廠商藉由製造與市場優勢，來擴大自動對焦相機模組的市場佔有率。

The global handset market has matured and reached its growth limit, in order to extend product life cycle and drive the handset market growth, all the handset makers are trying their best to upgrade all kinds of video and audio spec and they are putting more emphasis on these value added features to increase replacement rate. Consumers have shown great interest in taking pictures by high resolution camera phones. This thesis utilizes growth curve, patent analysis and scenario analysis model of technology forecast method to predict the future technology and market size of Auto Focus camera module. According to the industrial report, the Auto Focus camera module market has continued to grow in past years. In order to increase the competitive strength, all the component vendors of entire camera module supply chain are doing huge investment in facility and manpower to improve production capacity and product quality. Besides high volume handset market, Auto Focus camera module also has potential demand in other high resolution image devices, such as webcam, automotive tracking system, surveillance system. Taiwanese camera module makers may leverage alliance strategy and technology innovation to improve own capabilities and increase market share.