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dc.contributor.author陳姝叡en_US
dc.contributor.authorChen, Shu-Juien_US
dc.contributor.author唐瓔璋en_US
dc.contributor.authorTang ,Ying-Chanen_US
dc.date.accessioned2014-12-12T01:54:03Z-
dc.date.available2014-12-12T01:54:03Z-
dc.date.issued2010en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT079874508en_US
dc.identifier.urihttp://hdl.handle.net/11536/48815-
dc.description.abstract電信產業從早期各國保護的經營型態,隨著科技的進步及全球化的影響,逐漸從封閉的狀態走向整合的趨勢,2007年8月起金融海嘯爆發,至2008年連鎖反應擴大,引發全球性經濟蕭條,各國產業無一倖免,本研究從杜邦恆等式所解構出來的財務比率,透過因素分析統計方法,找出企業資源構型,再歸結出合適的策略群組,進而解讀隱藏於財務報表的產業競爭優勢。並以2008為分野,觀察金融海嘯前後各策略群組差異及群組間企業變動情形,可發現具不同競爭優勢之策略群組,隨著應變策略不同,經營績效高下立現。zh_TW
dc.description.abstractProtected by government, telecommunication companies were con- sidered monopolies in early years. Nevertheless, it is observed that the telecom companies gradually embrace the trends of technology advance- ment and globalization. It can be seen that almost all companies were affected by the Financial Turmoil happened in Aug 2007 and the global recession that followed. Based on the Financial Indicators from Du Pont Identity, we found the Resource Configuration Model by factor analysis and thus concluded an applicable strategy group to identify the industry competitive advantages concealed from the financial statement. A borderline in 2008 can be used to observe the differences in strategy groups and industry changes before and during the financial turmoil. The different performance arose in the different response strategy group with different competitive advantages.en_US
dc.language.isozh_TWen_US
dc.subject競爭優勢zh_TW
dc.subject策略群組zh_TW
dc.subject資源構型zh_TW
dc.subject杜邦恆等式zh_TW
dc.subjectCompetitive Advantageen_US
dc.subjectStrategic Groupen_US
dc.subjectResource Configuration,en_US
dc.subjectdu Pont Identityen_US
dc.title運用財務比率分析全球電信產業競爭優勢zh_TW
dc.titleAnalyzing Competitive Advantage of Global Telecommunications Industry with Financial Indicators - Comparison before and after the Financial Turmoilen_US
dc.typeThesisen_US
dc.contributor.department管理學院經營管理學程zh_TW
Appears in Collections:Thesis