智慧型手機平台創新策略之分析

Abstract

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The growing emerging technologies present new business opportunities. The intersection of wireless communications, mobile computing, and the Internet is driving the need for new mobile platforms. Therefore, this study takes Smartphone Application Platforms as the example to analyze the strategies of enterprises in industry. This study can help managers to find these answers of the scale and the scope of these opportunities of the mobile economy. To learn how the mobile economy makes progress on the customer-facing, supply chain, hardware platform, or software application side. The thesis also study the way the robust platforms and the product, process and service innovations embodied in those platforms drive business growth. And further provide the suggestion for the potential leader of Smartphone platform. Overall, this thesis is based on the case study method to analysis the industry and the Smartphone Application Platforms Innovation Strategies.