探討時間距離與調節焦點之交互作用影響個人對不同解釋水平高低的偏好選擇

Abstract

過去研究發現，調節焦點理論與解釋水平理論具有其配適性。他們發現促進焦點的個人，易將資訊建構於高解釋水平層面，而預防焦點的個人則將資訊建構於低解釋水平層面。而時間解釋理論提出，在距離事件發生的時間較遠時，人們易用高解釋水平層面建構事件，而在時間距離較近時，人們使用低解釋水平層面詮釋之。因此本研究欲探討不同的調節焦點之個人是否在不同時間距離遠近時，對高解釋水平資訊或低解釋水平資訊具有不同之偏好選擇。本研究為2*2(*2)的完全隨機實驗設計，研究結果顯示，促進焦點的個人對於高解釋水平資訊的選項偏好皆高於預防焦點的個人，且受試者在時間距離較遠的時候對於高解釋水平資訊的選項偏好亦高於時間距離較近時。本研究結果亦發現，促進焦點的個人在時間距離較遠的時候，選擇高解釋水平選項的比例多於預防焦點的個人，而在時間距離較近的時候，預防焦點的個人選擇低解釋水平選項的比例多於促進焦點的個人。

Previous study found that there is a fit between regulatory focus and construal level. The findings indicate that promotion- focused individuals are more likely to construe information at abstract, high levels, whereas those with a prevention-focus are more likely to construe information at concrete, low levels. And temporal construal theory states that distant future situations are construed on a higher level (i.e., using more abstract and central features) than near future situations. Accordingly, our research is wondering the interaction between temporal perspective and regulatory focus on the preference choice. This is a 2*2(*2) between and within-subjects factorial design. The result shows that promotion-focus person has higher preference on high-level construal option than prevention-focus person. And we also found that in the distance future situations, participants have higher preference on high-level construal option than those who in the near future situation. Furthermore, in the distance future, promotive person more likes the high-level option; however, in the near future, preventive person more likes the low-level option.