兩岸直飛政策對台灣航空產業之影響研究

Abstract

Analysis of the Impact of Direct Flight Policy on Taiwanese’s Aviation Industries Student: Susana Tsang Advisor: Professor Jiuh-Biing Sheu Institute of Traffic and Transportation National Chiao Tung University Abstract For over half a century, there was no direct air transportation between Mainland China and Taiwan due to some political issues. However, the need for communication, trade exchange and globalization demand direct flight between the Taiwan Strait. After many years of negotiation, both sides of the Taiwan Strait have agreed to sign a series of cross strait agreements that help to facilitate the contact and develop the economics of both sides. In a general way, transportation system improvement can spread reductions in cost and gains in productivity through all the economic sectors that produce or distribute good. Improvement in transportation policy and/or planning can be expected to have important economic effects on carrier’s performance, shipper’s performance and the whole region economy. The purpose of this study was to investigate the behavior of the relationship among stakeholders. Another aim was to find out the effect that can provoke signing an Air Policy between Mainland China and Taiwan. Finally, establish factors in which Air Policy effect would be assesses. By this way determine which factor is more desire for each stakeholder was examined in the study. The research study used survey questionnaire to examine the opinion and desire of aviation industries with respect to the Cross Strait Air Policy effect that could have on their industries. Questionnaires were sent out to airlines companies, high tech industries and governments. All stakeholders asked to carry out the questionnaire have trade and economic activities between Mainland China and Taiwan. The results of the study were that government could contribute in the enhancement of freight transportation system. Policies released could help not only in the improvement offreight transportation systems, also, enhancing services quality within the freight transportation system. Additionally, it was found that the introduction of air policy could change industries performance. As air policy is introduced, airlines would have the freedom to decide if they want to serve or not a market. When airlines industry served a new market, they could experiment growth in many aspect of their industry activities such as new services, more traffic, more jobs and economic growth. On the other hand, new and better air services could attract and influence in some decision and performance of other industries such as manufacturing and high tech industries. Further, it was discovered that there are many weakness in Taiwanese transportation system which Taiwan government needed to care more about. Moreover, some suggestion for aviation industries would be provided. As government plays a very important role in the freight transportation supply chain, they should develop better mode of planning and forecasting of capacity demand. Besides, as the implementation of the Cross Strait Air Policy is still recent, shippers can meet and test carrier's services quality. After ensured that carrier meet their necessity, shipper could strength their relationships. In addition, suggestion for carrier is also provided. The Cross Strait Air Policy only allows Mainland China and Taiwan airlines to have direct flight between both sides. However, only several airport at Mainland where opened for Taiwanese airlines to call at them. Asides, Mainland China has domestic air regulation in which the markets are served by specific Chinese airlines. As suggestion for Taiwanese carriers is to make alliance and partnership with Mainland China airlines, by this way, Taiwanese airlines can provide better services and complete freight flight connection for their customers. The results revealed that each aviation industry stakeholder had different concern and desire with respect to the effects that Cross Strait Air Policy could bring to their companies. In short, policies could make freight transportation become faster and reliable. Therefore, the flow of goods could be managed with more efficiency. As a result, firms could maximize their benefit and welfare by enhancing their company’s performance.

KEYWORDS: Cross Strait Air Policy, Cross Strait Direct Flight, Aviation Industries, Freight Transportation System

Analysis of the Impact of Direct Flight Policy on Taiwanese’s Aviation Industries Student: Susana Tsang Advisor: Professor Jiuh-Biing Sheu Institute of Traffic and Transportation National Chiao Tung University Abstract For over half a century, there was no direct air transportation between Mainland China and Taiwan due to some political issues. However, the need for communication, trade exchange and globalization demand direct flight between the Taiwan Strait. After many years of negotiation, both sides of the Taiwan Strait have agreed to sign a series of cross strait agreements that help to facilitate the contact and develop the economics of both sides. In a general way, transportation system improvement can spread reductions in cost and gains in productivity through all the economic sectors that produce or distribute good. Improvement in transportation policy and/or planning can be expected to have important economic effects on carrier’s performance, shipper’s performance and the whole region economy. The purpose of this study was to investigate the behavior of the relationship among stakeholders. Another aim was to find out the effect that can provoke signing an Air Policy between Mainland China and Taiwan. Finally, establish factors in which Air Policy effect would be assesses. By this way determine which factor is more desire for each stakeholder was examined in the study. The research study used survey questionnaire to examine the opinion and desire of aviation industries with respect to the Cross Strait Air Policy effect that could have on their industries. Questionnaires were sent out to airlines companies, high tech industries and governments. All stakeholders asked to carry out the questionnaire have trade and economic activities between Mainland China and Taiwan. The results of the study were that government could contribute in the enhancement of freight transportation system. Policies released could help not only in the improvement offreight transportation systems, also, enhancing services quality within the freight transportation system. Additionally, it was found that the introduction of air policy could change industries performance. As air policy is introduced, airlines would have the freedom to decide if they want to serve or not a market. When airlines industry served a new market, they could experiment growth in many aspect of their industry activities such as new services, more traffic, more jobs and economic growth. On the other hand, new and better air services could attract and influence in some decision and performance of other industries such as manufacturing and high tech industries. Further, it was discovered that there are many weakness in Taiwanese transportation system which Taiwan government needed to care more about. Moreover, some suggestion for aviation industries would be provided. As government plays a very important role in the freight transportation supply chain, they should develop better mode of planning and forecasting of capacity demand. Besides, as the implementation of the Cross Strait Air Policy is still recent, shippers can meet and test carrier's services quality. After ensured that carrier meet their necessity, shipper could strength their relationships. In addition, suggestion for carrier is also provided. The Cross Strait Air Policy only allows Mainland China and Taiwan airlines to have direct flight between both sides. However, only several airport at Mainland where opened for Taiwanese airlines to call at them. Asides, Mainland China has domestic air regulation in which the markets are served by specific Chinese airlines. As suggestion for Taiwanese carriers is to make alliance and partnership with Mainland China airlines, by this way, Taiwanese airlines can provide better services and complete freight flight connection for their customers. The results revealed that each aviation industry stakeholder had different concern and desire with respect to the effects that Cross Strait Air Policy could bring to their companies. In short, policies could make freight transportation become faster and reliable. Therefore, the flow of goods could be managed with more efficiency. As a result, firms could maximize their benefit and welfare by enhancing their company’s performance.

KEYWORDS: Cross Strait Air Policy, Cross Strait Direct Flight, Aviation Industries, Freight Transportation System