臺灣地區國際觀光旅館經營效率與環境指標之關連

Abstract

本論文計算台灣地區國際觀光旅館經營的成本效率並分析環境指標對 成本效率的影響，本研究由台灣觀光局出版的「年度臺灣觀光旅館營運分 析報告」搜集1998年至2009年所有台灣國際觀光旅館的各種營運相關資料， 並從環保署環境品質資料倉儲系統取得台灣各地區之環境品質資料。本研 究先採用資料包絡分析法（DEA）分析台灣地區國際觀光旅館營運相關資 料的計算成本效率再應用截斷式迴歸探討環境指標對成本效率的影響，此 即為兩階段DEA迴歸方法。研究結果顯示，有刺激性氣味之空氣污染物， 像臭氧與二氧化硫在空氣中的濃度會對台灣地區的國際觀光旅館的成本效 率有顯著的負向影響。然而，高垃圾量與低資源回收比例反應了區域商業 動強度，正向的加強國際觀光旅館成本效率。

This thesis computes the cost efficiency of international tourist hotels (ITHs) in Taiwan and analyzes how environmental indicators affect the cost efficiency. This study collects variety of operating data of international the tourist hotels in Taiwan from 1998 to 2009 from the Annual Tourist Hotels Operational Analysis Report that published by Taiwan Tourism Bureau. The data of regional environment quality are collected from Taiwan Environment Data Warehouse. This study first uses data envelopment analysis (DEA) for computing cost efficiency and then applies the truncated regression to investigate the impact of environmental indicators of cost efficiency, which is namely the two-stage DEA-regression method. The empirical results indicate that the density of pungent air pollutants such as O3 and SO2 have significantly negative impacts on the cost efficiency of ITHs in Taiwan. However, the high volume of disposal and low trash recycle rate, reflecting the regional business activit intensity, positively enhance the ITH cost efficiency.