Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 傅筠駿 | en_US |
dc.contributor.author | Fu, Yun-Chun | en_US |
dc.contributor.author | 張玉佩 | en_US |
dc.contributor.author | Chang, Yu-Pei | en_US |
dc.date.accessioned | 2014-12-12T01:58:51Z | - |
dc.date.available | 2014-12-12T01:58:51Z | - |
dc.date.issued | 2012 | en_US |
dc.identifier.uri | http://140.113.39.130/cdrfb3/record/nctu/#GT079941518 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/50340 | - |
dc.description.abstract | 隨著全球化的發展,美國職棒文化大量進入台灣,不僅成為台灣棒球迷的新選擇,更逐漸改變棒球與台灣人之間歷史情感。對於台灣棒球迷而言,如何解釋這段台灣人由緊密到疏離的棒球情感,成為全球化下發展在地棒球運動的重要關鍵。因此,本研究以全球化理論作為架構,鎖定台灣棒球迷作為主要研究對象,探討國族認同、文化全球化與運動商品化三種權力關係運作,對於台灣棒球迷的拉扯與影響。研究採用半結構式深度訪談法,針對台灣棒球迷進行訪談。 研究發現,第一,台灣棒球迷對於棒球的國族認同淡化,但對於居住地區的棒球隊伍認同提升。第二,台灣棒球迷雖然崇敬美國棒球文化的優越,但仍舊偏愛中華職棒文化的在地價值。第三,中華職棒在商品化程度上遠不如美國職棒,但是商品化程度的不影響台灣棒球迷對於中華職棒的認同。總結而言,運動文化全球化下,在地民眾對於在地運動文化的認同,仍多於對於他國運動文化的認同。 | zh_TW |
dc.description.abstract | The main purpose of this article is to explore the powers of national identity, cultural globalization, sport commodification behind Taiwan baseball fans. The semi-structured in-depth interview was used as the research method. The findings of this research indicates that, firstly, Taiwan baseball fans reduced the national identity of baseball, but they increased the identity to the baseball team nearby their living location; Secondly, although Taiwan baseball fans thought that the Major League Baseball (MLB) is reverend, they still loved the local values of the Chinese Professional Baseball League (CPBL); thirdly, the Taiwan baseball fan’s national identity is not affected by the levels of sport commodification. In conclusion, local people identified the local sport culture more than global sport culture. | en_US |
dc.language.iso | zh_TW | en_US |
dc.subject | 棒球文化 | zh_TW |
dc.subject | 國族認同 | zh_TW |
dc.subject | 文化全球化 | zh_TW |
dc.subject | 文化鄰近性 | zh_TW |
dc.subject | 運動商品化 | zh_TW |
dc.subject | Baseball Culture | en_US |
dc.subject | National Identity | en_US |
dc.subject | Cultural Globalization | en_US |
dc.subject | Cultural Proximity | en_US |
dc.subject | Sport Commodification | en_US |
dc.title | 全球運動,在地抉擇:台灣棒球迷背負的權力分析研究 | zh_TW |
dc.title | Global sport, Local choice: The research on the powers behind Taiwan baseball fans | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | 傳播研究所 | zh_TW |
Appears in Collections: | Thesis |
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