以平衡計分卡探討公民營事業投資開發航太工業區績效管理之研究-以A公司為例

Abstract

平衡計分卡係以企業之遠景及策略為中心，強調財務、顧客、企業內部流程及學習成長等四個構面的績效評估，同時著重財務性與非財務性各指標的衡量評估，適合一般企業經營績效管理。本文係以投資開發航太工業區失敗之A公司為研究個案，期能以平衡計分卡相關衡量指標評估該公司投資開發航太工業區失敗之關鍵因素。 研究結果顯示，本研究個案財務計畫淨現值NPV=6.7%>0，現值報酬率=7.73%＞合理報酬率6.70%，內部報酬率IRR=9.05%，財務計畫可行，值得投資；顧客滿意度與忠誠度均達預期目標之上，土地銷售競爭價格頗具競爭優勢；內部流程則以該公司全國各營業據點作為銷售網，且顧客回覆時間在一天內完成；至於學習與成長方面，該公司擁有高學歷的比例達90%以上，且擁有傑出的應徵人數(具有專業證照)10%以上。 研究結果也顯示，A公司雖然在顧客、企業內部流程及學習成長構面上有良好的績效管理，惟據研究結果，A公司在航太工業區開發期間，股東權益極速下降、保留盈餘為負值、營業淨利遞減、現金流量純(損)益為負值、短期借款與流動負債增加，在在說明其財務結構不健全，加上民股董監事影響公司專業團隊經營以及發生公司醜聞遭致媒體不利報導，破壞公司形象，以致計畫停頓，投資失敗。本文之研究，可作為未來公民營事業投資開發航太工業區之借鏡。

The balanced scorecard is the vision and the strategy take the enterprise as a center, emphasized the financial, the customer, the enterprise internal flow and the personnel learning and growth and so on four construction dimensions performance measurement, simultaneously the finance and also the non-finance various measurement, suits the company to manage measurement of the performance. This article is take the company A invests in aerospace industrial district as the research case,using the balanced scorecard related targets to evaluate the key factors for the company’s investment in aerospace industrial district. The findings showed that the case company’s financing plan with net present value NPV = 6.7%> 0, the current value return rate =7.73%> reasonable return rate 6.70%, the internal return rate IRR=9.05%, and the financing plan is feasible, is worth investing; The customer degree of satisfaction and the loyalty reach above the anticipated target, the land price has the competitive advantage; The internal flow takes the sale network by this company nation each business point, and the customer response time completes in one day; In the study & growth aspect, this company has the high school record proportion to reach above 90%, and has outstandingly is subject to duty above population 10%. The above findings showed the company A in the customer, the enterprise internal flow and the personnel learning & growth aspect has the good performance management, However according to findings, the company A in the period of aerospace industrial district development , the shareholder rights and interests terminal velocity drops, the revenue reserves sum total for the negative number, business net profit to decrease progressively, the cash flow pure benefits for the negative value, the short money and the current liability increases, by which explaining that its financial structure is not perfect, in addition, privately owned shares affects the company to manage as well as has the company scandal to suffer from sending the media by disadvantageous report and to destroy the corporate image, the plan stops and the investment defeat. This research may provide the examides for others to invest in the aerospace industrial district.