非營利財團法人工業技術服務機構對其電腦零件供應商市場競爭優勢分析之研究

Abstract

本研究探討非營利財團法人工業技術服務機構對其電腦零件供應商市場竸爭優勢分析，俾建議該等供應商能於非營利財團法人工業技術服務機構提供最佳行銷策略。因此，採用科學的分析方法來協助辨識其在此一市場中的優劣勢，並成為關鍵決策時的最佳工具，甚至可能會決定此事業成功與否的關鍵。 本研究即是嘗試利用Weihrich’的SWOT分析方法，來發現非營利財團法人工業技術服務機構內，電腦零件供應商的競爭優劣勢，以期將結果提供給電腦供應商的決策高層作為參考，俾提高對非營利財團法人機構之服務品質。

This study is for the computer parts supplier market competitive advantage analysis of non-profit Industrial Technology Research Institute in order to suggest the best marketing strategy for the suppliers. Therefore, using the scientific method of analysis to help business identify its advantages and disadvantages of this opportunity, will become the best tool when key decisions, which may even be the key to determine the success of new enterprises or new products, The “Competitive Advantage analysis” is applied to case study. By Weihrich’s SWOT, we find that the major competitive advantages of the suppliers in ITRI, their strengths, weaknesses, our results and conclusions, also provide the reference to improve their service quality.