标题: | 航空货运承揽业客户对绿色运输服务愿付价格之研究 A study on willingness to pay in Green Transportation service for business customers of Air Freight Forwarder |
作者: | 黄琡婷 Huang, Chu-Ting 许钜秉 Sheu, Jiuh-Biing 管理学院运输物流学程 |
关键字: | 绿色运输;愿付价格;条件评估法;Green Transportation;Willingness to Pay;Contingent Valuation Method |
公开日期: | 2011 |
摘要: | 空运运输的二氧化碳排放密度最高,在环境保护的浪潮冲击下,国内航空货物运输服务的使用者,也就是航空货运承揽业的客户,是否会因为空运运输对环境的污染程度较大,碳排放量也过高,而愿意付出较高的价格使用绿色运输服务。 于上述研究背景与动机下,本研究采抽样方式对使用航空货运承揽业出口服务的企业进行问卷调查,回收57份有效问卷进行分析,结果发现航空货运承揽业客户对绿色采购认知会影响绿色运输认知,而绿色运输认知会影响绿色运输服务的愿付价格。 The emission density of carbon dioxide by Air Transportation is considered the highest. Under the impact of trend with environmental protection, it is dubious if users of Air Transportation service in the country, who are business customers of Air Freight Forwarder, will agree to pay higher price for using green transportation service simply because the extent of pollution by Air Transportation upon the environment is greater and so as the overtly high carbon emission. Based upon the aforementioned research motive background and motive, this study has carried out questionnaire survey among those business customers that use export service offered by Air Freight Forwarder, while 57 copies of valid questionnaires are retrieved for analysis. It is found from the results that green procurement cognition of business customers of Air Freight Forwarder will affect their cognition for green transportation and the cognition of green transportation will affect the willingness to pay for green transportation. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT079971518 http://hdl.handle.net/11536/50841 |
显示于类别: | Thesis |