日本甜點連鎖店的成長計劃

Abstract

The company called Sweets-Collection Taiwan Corporation (夢的美食股份有限公司) is expanding their Japanese desserts in Taiwan. So far they are having 9 stores including Taipei, Hshinchu, Taizhong. It’s a still small company and It’s been only 4 yeas since its foundation. 2 Japanese Co-founder established the company in Taiwan and collaborated with one of the famous Japanese pastry chef who will be introduced in later chapter. Yoshiyuki Miura luckily met the general manager of the Sweets-Collection Taiwan Corporation in his friend’s birthday. Since the Yoshiyuki Miura is interested in food business, He and the general manager was passionately making a conversation about the food business especially the topic on how to make the small company into big chain stores. Later on, the general manger and Yoshiyuki Miura both met again as the general manger wanted to ask the Yoshiyuki Miura about his working experience in the restaurant chain stores. The more they both talked, the more they realized what the company is going to do is actually matched with what Yoshiyuki Miura wants to do in the future. In fact not only they both parties has same interests,

but also the way they both think and the value they share are quite similar. Thus, the general manger asked Yoshiyuki Miura to teach all those 8 stores (only 1 store is not under our companies control since it’s join-venture) about how to mange the store and increase the sales. They also made a promise that they both are making efforts to create the chain store’s system. Yoshiyuki Miura was pretty sure that he would go back to Japan right after graduation. However he really luckily found the very challenging job that he could be passionate about in Taiwan. Thus he decided to stay more in Taiwan to try this job. This proposal will focus on the Companies entire strategy in the fallowing 2 years. As Yoshiyuki Miura is working as supervisor in the company now, his execution will focus on teaching the stores managers and also making a stable and sustainable chain systems.

The company called Sweets-Collection Taiwan Corporation (夢的美食股份有限公司) is expanding their Japanese desserts in Taiwan. So far they are having 9 stores including Taipei, Hshinchu, Taizhong. It’s a still small company and It’s been only 4 yeas since its foundation. 2 Japanese Co-founder established the company in Taiwan and collaborated with one of the famous Japanese pastry chef who will be introduced in later chapter. Yoshiyuki Miura luckily met the general manager of the Sweets-Collection Taiwan Corporation in his friend’s birthday. Since the Yoshiyuki Miura is interested in food business, He and the general manager was passionately making a conversation about the food business especially the topic on how to make the small company into big chain stores. Later on, the general manger and Yoshiyuki Miura both met again as the general manger wanted to ask the Yoshiyuki Miura about his working experience in the restaurant chain stores. The more they both talked, the more they realized what the company is going to do is actually matched with what Yoshiyuki Miura wants to do in the future. In fact not only they both parties has same interests,

but also the way they both think and the value they share are quite similar. Thus, the general manger asked Yoshiyuki Miura to teach all those 8 stores (only 1 store is not under our companies control since it’s join-venture) about how to mange the store and increase the sales. They also made a promise that they both are making efforts to create the chain store’s system. Yoshiyuki Miura was pretty sure that he would go back to Japan right after graduation. However he really luckily found the very challenging job that he could be passionate about in Taiwan. Thus he decided to stay more in Taiwan to try this job. This proposal will focus on the Companies entire strategy in the fallowing 2 years. As Yoshiyuki Miura is working as supervisor in the company now, his execution will focus on teaching the stores managers and also making a stable and sustainable chain systems.