e化環境下寄賣之研究與實作--以女裝成衣產業為例

Abstract

女裝成衣產業經過了數十年的發展，其中位於供應鏈下游的成衣加工廠、中盤商與零售商為了因應供需變化、經濟景氣的轉變等而發展出許多的交易模式，而其中最關鍵的交易模式就是寄賣商業模式。寄賣之商業模式乃是由中盤商提供貨品寄放於零售商處販售，存貨成本及庫存風險完全由中盤商承擔的交易模式，這樣的商業模式常導致許多中盤商最後無力負擔過多的庫存而退出市場。

根據深入訪談多位女裝成衣產業供應鏈中的參與者以及實務經驗，本研究發現雖然寄賣商業模式容易導致中盤商會因過多的存貨而退出市場，但是仍有極少數優良的中盤商不畏寄賣商業模式的潛在威脅，依舊維持一貫的高獲利。因此本研究便針對優良中盤商與已經退出市場的中盤商的經營模式進行比較，以獲得造成差異的因素。

此外，本研究亦發現女裝成衣產業供應鏈中的資訊化程度不高，雖然少數的中盤商已有建構管理資訊系統，但仍有許多可以改進的空間。因此本研究將建構一適合女裝成衣產業寄賣商業模式的電子化系統，希望對於未來有意加入或已經存在於此市場的業者能有實質的助益，進而提升其競爭力、提高獲利。

In Taiwan, female dress has developed over four decades. During this long period, many strategies have been used in order to deal with the changing environment. However, these strategies are not all suitable. Among these strategies, consignment is the most critical one. Consignment breaks the formal business model, it lets retailers run business without preparing capital in advance and not to stand the risk and loss of inventory. But such business model causes too much inventory for many to run business in a rapid changing environment. According to author’s experience and deeper interview with players in the female dress supply chain, there are still some wholesalers which do not afraid the threat of consignment. And some of these wholesalers keep earning lots of money under the condition. This research will find out and aggregate the reasons why they run business so successfully. Besides, this research also found that many of the players in such supply chain do not have well-suited management information system. So, according to the studied consignment model, a suitable e-commerce system for the players in the female dress supply chain will be proposed and implemented in this research. The constructed system will be used to gain real benefit to all players in such supply chain.