促進我國中小企業產品設計之策略研究

Abstract

現代企業善用產品設計，能使開發的產品能降低產品的直接成本、提高產 品的品質，並符合消費者在操作使用功能、造型功能、品質功能等方面的 需求和需要；故產品能在市場競爭中得到優勢，企業也能繼續保持市場的 佔有率，並維持企業的成長。但是產品設計的活動必須在企業中有組織和 有系統的運作，才能發揮功能；否則會造成錯誤的產品開發和企業的損失 。本研究即針對我國中小企業的環境，提出應用產品設計的基本策略，以 為產業界改善產品設計環境之參考。本研究的步驟主要分為產品設計的競 爭角色分析、中小企業產品設計現況調查、和應用產品設計之策略分析等 三個部分。產品設計的競爭角色分析用以了解產品設計在企業中的競爭角 色和產品設計的功能，以找出產品設計在企業中的必要性和影響產品設計 應用的因素。現況調查用以了解中小企業和設計公司應用產品設計的現況 。策略分析則綜合影響產品設計應用之因素，應用產品設計之現況，歸納 成產品設計之應用策略。研究目的，在透過有系統的分析，了解產品設計 在企業應用上主要的影響因素，並評估應用在中小企業的環境中，應採用 何種策略才能促進產品設計的效用。 研究發現：（一）我國中小企業 應用產品設計是轉型的方法之一，（二）我國中小企業應經由專業設計公 司的支援和政府的輔導，才能善用產品設計的功能，（三）我國中小企業 應建立制度化的產品設計環境，才能有效率地應用產品設計。 Applying product design validly to modern company can makes products in low cost production, in improvement product qulity, in which satisfy the needs and wants of consumer in operation function, form, and quality, so the product can gain the competivity advantage in marketplace, and company can continually maitain market share and systematically operate in company, that can create the performance of product design. Otherwise it can make a mistake in product development and company loss. Thus this research is aimed to provide genernal strategy for product design application in enviroment of Taiwan' s small firms, so that industries infer from it to improve the product design environment. The research contains three major parts: analysing the role of competitive of product design, reaerching product design current situation of small firms and design house, as well as strategy analysing of using product design. Analysing the role of competivity of product design can understand the role of competitive of product design and the performance of product design in industries, such that the necessary and the influence of product design in industries can be picked out. Current situation research can understand current situation of applying product design in small firms and design house. Strategy analysing can summary the factors of influence on product design application and current situation of using product design, thus can conclude to a strategy of using product design. The purpose of the reseach is to use systematically studying to understand main influent factors of using product design in industries, and to evaluate which strategy to apply that can be improved the performance of product design in small firms e After the research, these three findings are proved to be valid for: (1)to use product design is one method of Taiwan's small firms to translate new company situations. (2)under the support of proffesional design house and Ge