企業運用電子採購競標之研究

Abstract

為了替企業減少採購支出，企業藉由B2B線上拍賣機制達到節省成本的效果，增加在市場上的競爭力，B2B線上拍賣所帶來的減少成本效益已逐漸被企業所認同。本研究是以台灣北部及新竹地區的公司為研究對象，探討B2B線上拍賣的關鍵成功因素及點出目前使用B2B線上拍賣所面臨到的問題。針對本研究的需求，本研究流程包括歸納B2B線上拍賣之相關文獻、採訪相關專家及資料整合，運用決策試驗與實驗評估法，歸納出企業不願意使用B2B線上拍賣的考慮因素，並進而找出因素間的關連性及影響層面，之後再進一步運用因子分析法找出關鍵成功因素。藉由深入研究瞭解目前企業對於B2B線上拍賣之看法，透過實證分析整理出一個改進線上拍賣使用策略的參考，提高企業對B2B線上拍賣更有效的利用。

For companies to remain cost-competitive in the market, they must reduce the costs of their components and materials by sourcing from lowest-cost suppliers. One method to achieve this is through open bidding via the Internet by using a scheme called “e-auction.” In this article, an in-depth literature review was carried out, followed by interviews with experts in procurement departments. The review and interviews have given us the tools to understand and evaluate the major concerns of companies that have already adopted an e-auction system. The Decision Making Trial and Evaluation Laboratory (DEMATEL) method is used to evaluate the dependent relations of evaluation criteria for opposed to use e-auction. Empirical experimental results show the “Internal force” as the most critical influencing factor in this study. This study also identified the nine key success factors through Factor Analysis method. The findings from our research may offer guidelines and more potential sources that can be utilized in strategic planning for buyers and suppliers. These findings may also help enhance companies’ e-auction policies.