基督教電視節目閱聽人之使用與滿足初探性研究－以好消息衛星電視台為例

Abstract

本研究之研究目的在於勾勒基督教電視節目閱聽人之輪廓、探討其社會及心理需求、收視動機、收視行為、收視滿足之現況以及影響因素、進而了解基督教電視節目閱聽人之收視動機、收視行為、收視滿足三者的關聯性並系統整理出宗教電視節目閱聽人之生活型態，以此對宗教電視台經營者提出具體建議。 本研究採質化研究之深度訪談法，針對12位不同收視頻率的基督教電視節目閱聽人進行研究。結果發現一、個人特質與宗教信仰參與度的確影響收視行為；二、宗教信仰參與度影響收視動機；三、收視行為影響收視滿足；四、收視動機影響收視滿足；五、將收看好消息頻道之基督徒的生活型態分為「好奇夏娃叛逆型」、「忙碌財主渴慕型」、「馬利亞順服型」、「尼哥底母求知型」等四種類型。

The purpose of the study is to investigate the intents of Audience of Christian TV Programs and describe the social and psychological needs, Viewing Motivation, Viewing Behavior, and Viewing Gratification of the audiences of Christian TV Programs .In order to find any interesting differences and the relationship among each aspect and systematic sort the lifestyle of Audience of Christian TV Programs.

For this research, a Deep Interview was done in the 12 audience which have different viewing frequencies of Christian TV Programs. The followings are the conclusions: 1.Involving of religion and Personal Traits effect Viewing Behavior. 2. Involving of religion effect 3. Viewing Behavior effect Viewing Motivation of religion TV Programs.4. Viewing Motivation effect Viewing Gratification.5. To sort the Audience of Christian TV Programs as four style: “Inquisitive and Rebellious Eve”,” Busy and Thirsty Rich Person”,” Obedient Mary”, “Intellectual Nicodemus”.