台灣地區資訊產業國際市場進入模式之實證研究

Abstract

台灣地區資訊產業國際市場進入模式之實證研究學生：陳宏一 指導教授：楊 千國立交通大學資訊管理研究所摘要本研究探討影響台灣 地區資訊產業國際市場進入模式選擇之主要因素，以及不同進入模式之間 對於這些影響因素的考量程度是否有顯著差異，以提供資訊廠商採取國際 化時之參考。本研究以文獻探討方式建立概念性架構，研究變數包括策略 性變數、環境變數、交易特定性變數，以及企業特定性變數四類。並以問 卷調查的方式，針對兩百一十七家資訊業廠商進行調查。所採取的資料分 析方法為因素分析、變異數分析以及區別分析。研究結論如下：1.本研究 經由因素分析將原研究變數歸納為十三項因素，分別是「全球性綜效」、 「國際策略動機」、「國際營運需求」、「國家風險」、「區域熟悉性與 開放程度」、「市場需求狀況」、「市場發展潛力及競爭程度」、「企業 專屬know-how之價值」、「企業專屬know-how之模糊性」、「交易雙方之 代理行為」、「企業規模」、「國際化經驗」、以及「企業資產及風險偏 好程度」。2.經多變量變異數分析及一因子變異數分析後，得知不同進入 模式間對於總體因素的考量確實有顯著差異；而個別因素方面，發現除了 全球策略動機、市場需求狀況、企業專屬know-how價值、以及交易雙方代 理行為四項因素外，其他九項因素的考量程度，在不同進入模式間均具有 顯著差異。3.進一步以區別分析法得知，以「區域熟悉性與開放程度」最 具有顯著之區別能力，其次是「企業專屬know-how之模糊性」；而「交易 雙方之代理行為」及「國際化經驗」兩項因素之區別能力較不顯著。 An Empirical Study of Foreign Market Entry Modes of Information Industryin TaiwanStudent: Horng-I Chen Advisor: Dr. Chyan YangInstitute of Information Management, National Chiao Tung UniversityABSTRACTThe purpose of this study is to find out the critical factors affectingdecisions of foreign entry modes in the information industry, and whetherthere are significant differences among foreign entry modes as consideringtheses factors, then providing the guidelines when firms try to go global.The conceptual framework of this study is constructed by literature review,and factors can be classified into four categories: strategic variables, environment variables, transaction-specific variables, and firm- specificvariables. 217 multinational firms of informational industry are our populationsused to response our survey questionnaire. We try to use factor analysis, ANOVA,and multiple discriminant analysis (MDA) as our research method. The results areas follows:1.After factor analysis, we reduce the variables to 13 factors, including global syn-ergies, global strategic motivation, global operation demand, country risk, location familiarity and liberty, market demand, market potential and competitiveness, value of firm-specific know-how, tacit nature of know-how, agency behavior of transaction, firm size, multinational experience, and firm assets & risk preference.2. After MANOVA and one-way ANOVA, we can find out that there are significant differences among foreign entry modes as considering overall factors. Besides, there are significant differences among foreign entry modes in each factor, except global strategic motivation, market demand, value of firm- specific know-how, and agency behavior of transaction.3. Moreover, MDA shows that "location familiarity and liberty" is the factor with the most significant discriminating power, and "value of firm-specific know-how" is the second. Neither " agency behavior of transaction" nor "multinational experience" are significantly discriminant.