消費者的自我調節能力對消費行為之影響

標題:	消費者的自我調節能力對消費行為之影響 TTHE EFFECT OF CONSUMER SELF-REGULATION TO CONSUMER BEHAVIOR
作者:	洪建平 Horng, Jiann-Ping 黃仁宏 Jen-Hung Hwang 管理科學系所
關鍵字:	自我調節;行動導向;狀態導向;歡喜;覺醒;支配;SELF-REGULATION;ACTION-ORIENTED;STATE-ORIENTED;PLEASURE;AROUSAL;DOMINATE
公開日期:	1995
URI:	http://140.113.39.130/cdrfb3/record/nctu/#NT840457031 http://hdl.handle.net/11536/60859
Appears in Collections:	Thesis