理性及感性訴求方式在不同產品涉入程度下的比較廣告效果

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.author	朱曉幸	en_US
dc.contributor.author	Chu, Hsiao-Shing	en_US
dc.contributor.author	黃仁宏	en_US
dc.contributor.author	Jen-Hung Huang	en_US
dc.date.accessioned	2014-12-12T02:17:53Z	-
dc.date.available	2014-12-12T02:17:53Z	-
dc.date.issued	1996	en_US
dc.identifier.uri	http://140.113.39.130/cdrfb3/record/nctu/#NT850457030	en_US
dc.identifier.uri	http://hdl.handle.net/11536/62191	-
dc.language.iso	zh_TW	en_US
dc.subject	廣告訴求方式	zh_TW
dc.subject	產品涉入程度	zh_TW
dc.subject	比較廣告	zh_TW
dc.subject	廣告效果	zh_TW
dc.subject	Advertising Appeals	en_US
dc.subject	Product Involvement	en_US
dc.subject	Comparative Advertising	en_US
dc.subject	Advertising Effectiveness	en_US
dc.title	理性及感性訴求方式在不同產品涉入程度下的比較廣告效果	zh_TW
dc.title	Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising	en_US
dc.type	Thesis	en_US
dc.contributor.department	管理科學系所	zh_TW
顯示於類別：	畢業論文