以網路為基礎之企業對員工模型 (B2E) – 在電子化企業架構上其策略及演進的角色

Abstract

電子商務基本地改變了組織 (政府、企業、及團體) 拓展業務的方式，也改變了個人在工作及生活上的型態。然而，只有那些願意轉變組織架構及企業流程 - 電子化企業的範疇 - 的公司才能真正獲致成功。電子化企業轉型的核心取決於員工，因為企業所有的價值鍵最終需全體員工來推動達成。不同於電子化企業架構中B2B和B2C模型，本論文主要針對電子化企業架構中最新的一環 - 企業對員工模型 (B2E) - 加以研究探討。 由於B2E模型尚處於初期演進的階段，截至目前為止，學術界及工業界對此模型缺少有系統之研究及宏觀的藍圖。根據作者在高科技公司導入B2E的經驗，本論文嗜試以下之研究重點：探討電子商務的商業模式及電子化企業的轉型 (第一、二章)， 系統化研究B2E模型的演進 (第三章)，標竿學習B2E模型在高科技公司的最佳範例 (第四章)，啟發B2E模型的迷思及陷阱 (第五章)，發展可執行之B2E導入策略 (第六章)，及最後建議未來可研究的方向(第七章)。 本論文總結：B2E模型在電子化企業架構中伴演策略及關鍵性的角色，B2E模型還正在快速的演進中 (從e-HR, EIP, EP 到 Workplace) ，導入以網路為基礎的B2E模型將有助於提昇企業競爭優勢、增強組織靈活性和應變能力、及保留智慧資本和人才。本論文最有價值的貢獻，在於發展出一個完整的B2E導入策略，及啟發一些陷阱 (如資訊彈性現象、互動化資訊的重要性、及B2E 與B2C的異同及迷思) 。這些有關於B2E模型的發現，將有助益於研究者、企業資訊長、資訊業者、計劃主持人、及系統開發者。由於B2E模型尚處於初期演進的階段，非常多的課題如：B2E的衍生商業模式、跨行業的B2E導入模型、或資訊非彈性現象的量化模型等，皆值得在本論文之後做更進一步之研究。

Electronic Commerce (E-Commerce or EC) is fundamentally changing organizations (governments, corporations, and communities) the way of doing business and individuals the way of living and working. However, the major success will accrue to those companies that are willing to transform their organizations and business processes, which is the scope of E-Business. The core of the E-Business transformation is employee since they drive all the value chains. Unlike B2B or B2C model in E-Business framework, this research is mainly focus on the new element of E-Business framework - Business-to-Employee (B2E) model. Since B2E model is still in the evolutionary stage of life cycle, as of today, it lacks systematic research and overall picture in neither academy nor industry. Based on author’s B2E implementation experience in high-tech company, this thesis is trying to research the E-Commerce business model and the E-Business transformation (Ch. 1,2), to systematically investigate the evolution of B2E model (Ch. 3), to benchmark the B2E practices in high-tech companies (Ch. 4), to discover the pitfalls and symptoms of B2E (Ch. 5), to develop a doable B2E implementation strategy (Ch. 6), and to recommend the further research directions (Ch. 7). This thesis concludes that B2E model plays strategic role in E-Business framework; the evolutionary status of B2E (from e-HR, EIP, EP to workplace) is still in progress, and web-based B2E solution drives the competitive advantages, improves organizational flexibility and retains knowledge as well as talents. The most valuable contributions of this thesis are to develop a complete B2E implementation strategy and to discover pitfalls (such as content inelasticity, interactive content, and the differences of B2E vs. B2C). These findings in B2E model shall benefit to researchers, CIO, IT vendors, project managers, and application developers. Since B2E model is still very young, many excellent B2E topics such as new derived B2E models, B2E implementation model across industry and the quantitative model of content elasticity, are recommended for further research.