兩岸金屬飲料罐產業發展及競爭策略研究

Abstract

飲料業的發展是一個國家成長的指標，經濟越是發達飲料業越是可觀，金屬飲料罐則是飲料發展的代表。它是二十世紀後期，因科技與消費需求而產生的行業。從此行業的發展，我們可清楚的了解一個經濟體的進步。以人均消費為例，美國平均每人每年消費金屬罐裝飲料380罐，台灣為175罐，而中國則不到10罐。雖然這不能視為絕對代表性，其中還需考慮種族特性，貧富差距等因素。但從此產業的發展，仍可適度的了解一個經濟體的實質內涵。 兩岸同一產業，現階段都步入供遠大於求的狀況。過去雙方此產業成長的方式為何？未來此產業各自的發展有無前景等？是本研究企圖探討的問題。此外近兩年台商大舉西進，台商在大陸此產業的未來也是值得探索。因此，本研究主要為分析全球包裝產業趨勢，及整理兩岸過去金屬空罐的發展軌跡，試圖探究未來兩岸金屬飲料罐產業的發展及競爭優勢。

A country beverage industry development may be used as one of the economic indicator of a country. Both are somewhat positive correlated. In turn, the packaging industry direction is functional to beverage consumption. The twentieth century market-economy is spurred by consumer behavioral patterns. This resulted in consumers detecting the health of a country economic. For example, in United States of America, the average beverage consumption per capita per year is 380 can of beverage, Taiwan is 175 can and PR China is less than 10 can, the examples illustrated that a degree of correlation exist between beverage consumption and the economy. However, it is invariable that other factor such as individual wealth influences the above comparison too. Nevertheless, it is suffice to say that packaging material consumption is a reliable indicator to measure a country economy. Currently, the Cross Strait (PR China and Taiwan) faces a reality of a supply-exceeded demand with respect of metal beverage containers. How this has happened? And what is the future direction of metal beverage container development in the Cross Strait? This dissertation is aimed to gain a good knowledge into the future development of the metal container industry of the Cross Strait. In this dissertation, the question of why Taiwan entrepreneurs flocking to PR China investing in metal container industry in the past two years will be unveiled. In addition, the relationship between global supply of metal beverage containers and the Cross Strait future development of metal beverage container will be addressed too.