標題: A Cooperative Strategy Analysis of Major Asia-Pacific Smart Phone Brands
A Cooperative Strategy Analysis of Major Asia-Pacific Smart Phone Brands
作者: 黃清政
Huang, Ching-Cheng
胡均立
Hu, Jin-Li
管理學院經營管理學程
關鍵字: 合作策略;智慧型手機;Cooperative Strategy;Full Moon Model;Mobile Phone;Cooperation;Idiosyncratic Resource;Position Advantage
公開日期: 2012
摘要: Over the past decades, researchers were focusing on competitive relationships in industries. However, competitive and cooperative relationships are within the industry simultaneously. Firms produce products depend on not only themselves but also others including suppliers, buyers, complementors, and competitors, etc. This study analyzes the cooperation, idiosyncratic resource, and position advantage of major Asia-Pacific smart phone brands in term of operating system, content provider, mobile operator, retail, and component which constitute the cooperative value-added system of mobile phone industry. This study finds that the smart phone brand plays an integrating role and cooperates with operating system, content provider, mobile operator, retail and component as platform, content-added, customization, promotion, and innovation. The smart phone brand firm can expand the circle of cooperation to cover all the major partners and cooperate with partners comprehensively and multilaterally. This study also provides a cooperative framework which is called the Full Moon Model.
URI: http://140.113.39.130/cdrfb3/record/nctu/#GT070063714
http://hdl.handle.net/11536/71530
Appears in Collections:Thesis