台灣企業發展先行者優勢的困境-個案研究

Abstract

企業不斷的在找尋增加競爭優勢方法與機會，動態的市場變化下，要如何創造與維持優勢？先行者優勢(FIRST-MOVER ADVANTAGES)到底存不存在? Golder 與 Tellis 在西元1933年的研究指出先行者的失敗率達47％，在其研究二次大戰後的16個產品類別，發現先行者的領導優勢平均僅12年。以科技業而言創新始終被視為競爭力的重要指標，透過技術領先來進入市場，進一步以資產先佔與擴充搶攻市場佔有率，本研究以台灣科技業為例，透過個案分析的方式，觀察台灣企業在發展先行者優勢面臨的困境，探討在動態環境(技術與市場之演進變化)下先行者優勢之影響因子，並進一步檢視先行者優勢維持之關鍵要素。

Firms try to find out the way to increase competitive advantage and opportunities all the time. It is always change in market, how to create and maintain the competitive advantage? First mover advantage (FIRST-MOVER ADVANTAGES), exist or not? Golder and Tellis(1933) proposed 47% of firms in first-mover failed about 16 product categories in their research after World War II, the first-mover keep the market leadership only 12 years in average. In high-tech industry, innovation is always been regarded as an important indicator of the competitive advantage. Use technological leadership to enter the market, with preemption of scarce assets and expansion to increase the market share. The study in technology industry will explore the impact factor of the first-mover advantage in a dynamic environment by case study (under the evolution of technology and market changes), and review the key factors to maintain the first-mover advantage.